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Why They Buy: American Consumers Inside And Out Robert B. Settle

Why They Buy: American Consumers Inside And Out

Robert B. Settle

Published July 24th 1989
ISBN : 9780471621270
Paperback
351 pages
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 About the Book 

What makes people buy the things they do? This audio cassette offers marketers insight into the buying behavior of American consumers. It reveals the hidden needs, motivations, and physical and psychological influences behind their buying habits.MoreWhat makes people buy the things they do? This audio cassette offers marketers insight into the buying behavior of American consumers. It reveals the hidden needs, motivations, and physical and psychological influences behind their buying habits. Presents invaluable information that can be applied to product design, packaging, marketing, and advertising. Describes how consumers learn about products and develop attitudes toward products and brands, stores and services.