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Doing More Business on the Internet Mary J. Cronin

Doing More Business on the Internet

Mary J. Cronin

Published August 15th 1995
ISBN : 9780442020477
Paperback
368 pages
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 About the Book 

Building on the information provided in its bestselling predecessor, this new edition of Doing Business on the Internet has been updated to include new opportunities for Internet businesses and innovative applications on the World Wide Web. Through case studies and analysis of successful on-line ventures, this book provides inside information on how a variety of companies are using the Internet to gain competitive advantage. A fascinating and illuminating look at what works, what doesnt, and how to make the most effective use of the Internet.Cronin draws from the experiences of more than 100 net-savvy companies to help you develop a cost-effective Internet plan and learn the ropes of interacting with customers online. - NetGuide