Home » PAPER: Can YouTube.com Advertise Smart? by Kurt Grashaw
PAPER: Can YouTube.com Advertise Smart? Kurt Grashaw

PAPER: Can YouTube.com Advertise Smart?

Kurt Grashaw

Published November 12th 2011
ISBN :
Kindle Edition
7 pages
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 About the Book 

Google made Internet history when they purchased YouTube in October of 2006 for $1.65 Billion, something many analysts predicted would never happen. From that point on, the free ride was over for millions of viewers who had enjoyed ad freeMoreGoogle made Internet history when they purchased YouTube in October of 2006 for $1.65 Billion, something many analysts predicted would never happen. From that point on, the free ride was over for millions of viewers who had enjoyed ad free experiences on YouTube.com. Since that time, companies have seen YouTube as an enormous opportunity to reach audiences around the world. According to Katsarou, 70 of the top 100 advertisers are now on Google’s video sharing site, purchasing branded channels, contests, mastheads, banner ads, in-video overlay ads, and using an assortment of YouTube marketing tools. ( Murcie. 2009. para 3.)This paper addresses: Can YouTube.com Advertise Smart?